About Us | Kennedy Higdon - Pete Friedrich

Pete Friedrich | Chief Operating Officer

Friedrich is the operational innovator and architect of Global Ad Distribution and is in charge of all aspects of operations, quality assurance, and technology development. His diverse background started in the military where he was one of the top air-traffic controllers at some of the world’s busiest Air Force bases. He started his civilian career as vice president of commercial lending at Security Pacific Bank.

In 1992, one of his top banking clients, Industrial Printing Group, recruited him to run its company as general manager/vice president of operations. Friedrich reorganized the operation end to end, resulting in the turnaround of a losing venture and the subsequent tripling of revenue during his tenure. Later, Friedrich joined Towne All Points Communications as vice president of operations and was responsible for administering and reorganizing three national distribution centers encompassing 350,000 sq/ft of warehousing, production fulfillment, and mailing operations, handling millions of packages weekly and servicing national clients from coast to coast, including Secure Horizons, Sprint, AIG, Albertsons and the country’s largest mortgage lenders.

In 2008, Friedrich joined CIPS Marketing and personally re-engineered every aspect of the company, transforming it into the publishing industry’s undisputed leader of alternate delivery service by building the only truly successful and nationally scalable alternate delivery system in the nation.

In 2012, Friedrich joined forces with Kennedy Higdon and formed Global Ad Distribution – the advertising and publishing industry's undisputed leader in alternate delivery services.

Meet the Executive Team

  Kennedy Higdon
Higdon is the visionary of Global Ad Distribution and is in charge of strategic planning, sales, marketing, and client relations. He brings nearly 20 years of... Read More
     
  Pete Friedrich
Friedrich is the operational innovator and architect of Global Ad Distribution and is in charge of all aspects of operations, quality assurance, and technology...Read More